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Trust us they were never helping your business anyways. Not only will it keep track of opt-outs, it will also filter out bad/misspelled email addresses, and invalid email addresses, and send you a report so you can fix just the emails with those issues, instead of hunting them down on your own time. From time to time, clean up your list and remove those who do not open or engage with your emails. Our HaleyMail mailing system has filters that work to clean your email list for you. Yep! You can partner with Haley Marketing Group. Make sure they are not still receiving your emails, as they could file a SPAM complaint if they opt-out and their request is not honored. After that, go through to see if there is anyone you know has moved on to another company, or anyone who has asked to be removed from your mailing list. An email won’t go through if you spell Outlook as Outlok on accident.

To start cleaning up your list, go through it and search for typos or misspellings. Not only will cleaning up your list make for better internal records, but it will also make sure you are sending intentional content that answers questions the people on your lists are asking. Having a clean list means no emails that are:

What Does a “Clean” Email Marketing List Mean? And whether you’re planning to send emails to clients, candidates or both, you need to make sure your email list is clean. But thats the exact way it should be done Inactive email addresses will only add to the total number of emails and harm your email deliverability reputation. The cornerstone of a successful email marketing program is a solid list.